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Sunday, January 30, 2011

CSR in personal products

The Household and Personal products industry generally has a greater pressure than most other industries for Corporate Social Responsibility, specifically in the Environmental, Health, and Safety concerns area. A window cleaner company will not have good CSR if there is a questionable chemical in their product. A make-up manufacturer will not have good CSR if their product causes skin cancer later in life. But some businesses go above and beyond good CSR, and as a result it makes them more successful. For example, L'OREAL, a skin care and makeup manufacturer, is a participant in the UN Global Compact program. The goal of this program is to standardize good practice in CSR throughout the world in regards to Labour, Human Rights, Environment, and Anti-Corruption. L'OREAL has been a member of this program since 2003, and has been actively following the principles of the program since it's entrance. This is an example of a multi-national corporation which is focused on good CSR and Business Ethics.
I was looking at Mission Statements for some of the Fortune 500 companies, and came across Avon's statement, which I found to be quite interesting. It is filled with ambition and confidence, and it is to a certain extent very self-assured. I'm not exactly sure whether I like it or not. Even so, the entire second half of the mission statement is devoted to Corporate Social Responsibility. It also places a big emphasis on the empowerment of women and the ability to climb the corporate ladder.

UN Global Compact- L'OREAL page
http://www.unglobalcompact.org/participant/5978-L-OREAL

Fortune 500 Mission Statements
http://www.missionstatements.com/fortune_500_mission_statements.html

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