Dawn Gives Back

Dawn is a common product that I'm sure everyone is familiar with. In their mission statement, the Dawn family make it clear that what they want is what's best for their customers and for the environment. while reading I got the impression that Dawn not only strives to make a powerful dish soap, but also a product that will help reduce the effect that is has on our environment. Their commitment to innovation and non-stop research is a must for them. They understand that not all consumers are the same in that they have different preferences, so Dawn came up with a tool that helps its customers discover a Dawn soap that best fits them. Aside from all their innovations and consumer oriented products, Dawn also gives back to the environment. For the past 30 years, Dawn has helped clean up wildlife that has been affected by oil spills by giving their liquid to help clean the animals, donating money to funds, and by helping out with important conservation projects. A lot of household industries could learn a lot from Dawn, not only from their mission statement, but also by their actions.