Marketing

A key factor in getting a product known by the consumers is knowing what the consumers like and what they don't like. In recent years, the house hold and personal product industry has seen a shift in sales from brand name products to generic ones. This is due mostly because of the cheaper prices. Since the generic products don't need to advertise they don't have to pay the cost of marketing for the product and it ultimately brings a cheaper price. Companies in this industry try to tailor their advertisements, placement and pricing of the product to the consumer's desired needs. The major differences between companies in this industry would be price, and product advertisement. If a company can manage to advertise their company to prove the consumer their product is superior than the competition, and will ultimately sell more products.