P&G open a Tide dry cleaning business

Procter and Gamble get into the dry cleaning business named after it's best selling laundry detergent: Tide Dry Cleaners. Tide is one of the most well known laundry detergent worldwide. Just by having the name Tide, it will draw people who usually use it into the franchise store which includes drive through service and 24 hour pick-up service. P&G plans to use Tide's original scent, that is very familiar and trustworthy to the households that usually use Tide, in its dry cleaning fluids. This new business has lead other local dry cleaners in the same area ( Mason, Ohio) to loss some of their customers. The competition could get intense because of this new business.

http://www.nytimes.com/2010/12/09/business/09tide.html?ref=procterandgamble

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