Bringing new ideas to old products

Even though the companies in this industry are the creators of many products that people need and use on a daily basis, they still, at times, find it difficult to keep their profits on the rise. In order to do this, they need to constantly be creating new products that solve problems that people have or that appeal to new interests and tastes of consumers. Despite the recession, people are still buying many personal and household products because there are some things people really just feel they can’t live without. This is very good for our industry because it means the recession has not impacted their sales as much as it has in other industries. However, some companies still feel like they need to be devising new features or products in order to gain profit because there are just so many companies in this industry all competing against one another. Unilever, which makes Lipton Tea, Vaseline, Sunsilk shampoos and other well-known brands recently devised a new product, “Dove Ultimate Go Sleeveless.” This product “claims to make underarms not only odor-free but prettier.” The well-developed companies in this industry know how to compete, they found a product that is extremely popular in the US, deodorant and are bringing a new angle on selling it. After doing a good amount of research, they found 93% of women feel their armpits are unattractive. Based on this fact as well as other results and the fact that deodorant sales are continuing to grow, this company as well as others are trying to bring new innovative takes to well-known products while in some cases also addressing problems that consumers may not have realized they even have. In order to flourish in this market, I’ve learned that you need to be on your toes and constantly coming up with a new idea that meets the most consumers needs. Wherever your company is located, you need to meet the unique tastes of those people as well as making your product attractive and interesting. Marketing your product the right way is how you will get the sales and I think Unilever is definitely on to something here.