The economic recession was a hard time for businesses all over the world. Many of the major companies at the time went under, and it was almost impossible to start up a new business. Nevertheless, the major players in the Household and Personal products industry were able not only to stay afloat, but expand. Proctor and Gamble was barely effected by the recession in terms of revenue, and Reckitt-Bernckiser was actually able to increase revenue by 1 billion pounds.
Procter and Gamble Financial Statements
http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=PG:US
Reckitt-Bernckiser Financial Statements
http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=RB/:LN
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