Where to Invest

In geeral terms, investors seem to be big fans of the major players in this industry. In Standard and Poors, Proctor and Gamble, Colgate-Palmolive, and Church and Dwight were all rated A+. This shows that the best companies to invest in, rather than small, not well known companies, are the major players who are less likely to go under. This is understandable as these companies did not take a huge hit during the economic recession. Analysts are seeing growth in the industry abroad rather than in the States. As developing countries are becoming developed countries, people in different areas of the world are demanding household and personal products, which is a huge oppertunity for companies both US-based and abroad.