Febreze (air freshener) has made it across the P&G one billion dollar line. Due to people wanting to spend less because of the economic crisis, Febreze sold greatly, and has managed to become the 24th P&G brand to reach one billion. Since the economic slowdown, consumers have stopped eating out, and started eating in more often. Febreze is one of the best ways to keep your home smelling refreshed. Febreze is growing faster than any of the other air refreshers like Air Wick and Glade. Febreze aims for different consumers taste for scent, by creating a range of multi different scents. The brand started in 1998 as a fabric treatment to freshen items that can not be cleaned by the washing machine. But now it has become a growing business that has widened its product range. Now, the line includes all types of different sprays, from sprays for cars to pets and carpets. It’s not just a spray anymore, now it has scented candles and diffusers. As a loyal customer to Febreze, I must say that it never fails to leave my room smelling fresh and clean.
http://online.wsj.com/article/SB10001424052748704076804576180683371307932.html
Febreeze is something that will never go away. People will always be doing things to make their homes smell nice because lets face it noone wants a smelly home. I'm surprised however that it has continued to rise even through economic hardship because it is not necessarily considered to be a necessity.
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