http://www.happi.com/news/2011/04/01/purell_green_hand_sanitizer_earns_new_usda_label
Sunday, April 3, 2011
Purell Goes "Green" Hand Sanitizer
While there is a huge surge and market trends toward "Green" and organic products more and more companies are working towards highering the standard and pushing the limit to becoming even more envionmentally efficient. Purell hand sanitizer has just set a new and exciting standard. On April 1st the USD announced that they have chosen Purell Green Certified Instant Hand Sanitizer as one of the first products in its new BioPreferred Label Program. There are only 11 companies certified to use the BioPreferred Label and Gojo the maker of Purell is one of them. The hand sanitizer is "made of 100% naturally renewable plant-derived ethanol in a biodegradable formula". Gojo oozing with excitement made a statement "We are extremely pleased to be among the first products to attain the USDA's BioPreferred label. The distinction furthers our company's sustainability efforts to promote hand hygiene for the well-being of people and the environment." This is a huge step and it will be interesting to see how other companies in the Industry will Follow.
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Even though many of the products in our industry are daily essentials that people will buy despite economic hard times, it is still important for companies to be innovative with their products. Going green is one way to do this. I think it's great that Purrell was able to come up with a product that is made of entirely plant based products and this is what more companies need to strive for. As more and more people become interested in helping our environment, the available consumers that want green products grows. Therefore, there is currently a huge market available for many companies to invest in and they would likely profit from going green. It seems like this is a way for developed countries to stay on top and emerging companies to make a splash.
ReplyDeleteIt's fascinating to see how a lot of companies are going green. I never knew hand sanitizer could go green, so this is a surprise for me. Going green seems like the new thing, consumers are lately attractive to organic and green products. This is what we need to save our planet!
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